The carpet for the market, since the development of the market competition will never die. Pouring into a large number of new brand, make the competition more intense, so, carpet how firms in the market, also need to grasp the development of some key techniques, then, is it true that these "tricks" to win the carpet market?
Skills: look for "pain points"
Pain spot has two meanings, one is a problem for the consumer in the normal life, struggle and complain, if this kind of thing is not solved, consumers will feel discomfort or even pain; The second is the enterprise for the purpose of "pain points" created by the pain points marketing, namely let the consumer feel not to buy the enterprise products and services will have a "pain", there is regret not to buy the feeling will happen this kind of "pain".
So carpet companies need to do is, to find one, from the consumer daily life consumer face pain points, according to these pain points out specific product, then this gig, tell consumers: "can I help you solve this problem, if you face this problem, is to buy my product!" Second, build a "you cannot sell the cow and drink the milk" "pain" to consumers, with really good, absolute environmental protection, especially at a low price, a man without I have advantages of informed consumers: "there is nowhere else I products and services, you will really regret not to buy".
Technique 2: find "itch"
If the pain is that consumers have to solve the problem, there is a logic can use digital measure points, then itch point is consumers don't have to, but very want to things, is a logic outside of the small pleasure. Is not ache not to itch didn't feel, want consumers to pay, let him have a "want" emotions, let him hear your brand of your product, in the heart is itchy, particularly yearning. That is to say, if carpet enterprise brand and product can attract consumers' interests, give a person a better emotional and psychological satisfaction, namely, to stimulate consumer itch, that nature can harvest the success of marketing.
Technique 3: look for "selling point"
Have a selling point, is the product is unprecedented, unique, distinctive features and characteristics, the characteristics of the products can be born, and can be through marketing planner's imagination, creativity, and "false" out of character. Many selling point is that consumers can't immediately found, so to will selling point or shape or marketing promotion, and those who successfully create a selling point, have, to impress people in an instant, for the enterprise performance.
In modern times, the brand becomes the key to carpet enterprise survival and development, brand marketing also has the special significance, and in the field of brand marketing, there are three key words is what all don't open around, that is the point of pain points, itching and selling point! Carpet, therefore, enterprises want to in the fierce market competition, strive for more customers, with its products of "selling point" hitting consumers "pain points" and Yang is the best way.
Now the carpet of ebb tide in general and in the market, enterprises want to grab more market share, only to master the "skills" of the development of the market, look at the market in time, insight into market development pattern, adjust enterprise development strategy, then, in the market of the future, enterprises will grab more market.